Today's consumers expectations in meat consumption
Today’s meat shoppers prioritize a good taste, and the right texture, making them the top drivers of purchase decisions. In the meantime, European consumers are cutting back on meat consumption for a range of reasons, including health, economic pressures, environmental concerns, and evolving lifestyles. Almost 54% of Europeans have cut back on meat*. For those consumers, this creates a clear opportunity: developing products that satisfy taste needs, while delivering an affordable price, transparency , nutrition and sustainability,
Hybrid meat that combines traditional meat with plant‑based ingredients, is quickly gaining recognition across Europe as a powerful way to meet these challenges.
What can food producers bring?
By developing hybrid meat products, food manufacturers and their key partners (retail and foodservice players) can directly address flexitarian consumer trends and support their sustainability initiatives. Hybrid options reduce reliance on animal protein, lower supply chain risks, and offer savings, without compromising on the eating experience
Benefits of NUTRALYS® T Pea 702M
Our new ingredient, NUTRALYS® T Pea 702M offers for hybrid meat solutions, versatile functionalities, a neutral taste, delivers outstanding water retention, while supporting clean-label and gluten-free formulations.
Making it the perfect ingredients to supports food producers initiatives to control costs, meet consumer expectations, without sacrificing eating quality.
For example, replacing 25% of beef with NUTRALYS® T PEA 702M keeps protein levels high, reduce fat, improves ingredient costs and cuts CO2 emissions, all while enhancing juiciness and tenderness
Explore new opportunities in hybrid‑meat formulations with this juicy burger patty concept sheet!
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*FMCG Gurus, Survey on Active Nutrition, November 2025